Top 5 Beauty Retail Apps in New Zealand Q3 2023: Unified Platform Performance

In the third quarter of 2023, the top beauty retail apps in New Zealand showed varied performance across downloads, revenue, and active users on a unified platform. Here is a detailed look at the trends for each app.

MECCA - Beauty Shopping saw a consistent trend in weekly downloads, peaking at approximately 1.6K during the week of September 4. Active users increased steadily from 8.5K at the end of June to around 10.1K by the end of September.

Sephora - Beauty Shopping experienced fluctuations in weekly downloads, with notable peaks of 1.8K in the final week of September. Active users grew from 13K in late June to nearly 15.1K by the end of the quarter, indicating a robust user engagement.

Lush Fresh Handmade Cosmetics maintained a relatively stable download rate, with a slight increase to 466 downloads during the week of August 21. Active user numbers reflected a similar trend, peaking at 397 in the same week.

Think Dirty – Shop Clean showed an interesting spike in weekly downloads, reaching 737 in the last week of September. Revenue trends were inconsistent, peaking at $92 in early August. Active users also saw a significant increase, from 572 in late June to 1.6K by the end of September.

OLIVEYOUNG GLOBAL had a steady download rate with minor fluctuations, peaking at 215 downloads during the week of August 28. Active users saw a gradual increase from 758 in late June to 887 by early September.

For more detailed insights and data, visit Sensor Tower.